I saw this too, held my breath as I watched it. I switched off a little when I saw it was Van Damme, probably on account of his past advertising roles, and instead marvelled at the precision of the trucks (drivers)...am I that matrixy that I fell for the marketing so utterly as per the intended hook. ha ha

Ultimately for me it does feel very matrixy and ching ching, with over 13 million hits in 24 hours, I'm sure they are happy. On a personal level for Van Damme feels like he's reclaiming some of his artistic dignity previously lost.

Am I taking it and myself a bit too seriously perhaps :).
On a lighter note, something I'm likely to never forget watching.